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Viktoria Aksnes is a Fashion designer working mainly on commission customizing tailored outfits. Characteristics include effortless elegance and clean lines designed with a vision of giving people confidence to be themselves through comfortable versatile fashion.
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Task: Develop a visual identity for the brand Viktoria Aksnes, along with a complementary identity for her first companion line, 'her' by Viktoria Aksnes. Create a full-scale online store for the launch of her brand and first collection.
Results: The visual landscape is thoughtfully curated to reflect Viktoria's style of effortless elegance and clean lines while communicating a unique blend of Nordic and Eastern aesthetics and environmental consciousness. The deliverables encompassed touchpoints such as hangtags, wash tags, and a user-friendly Shopify website, ensuring a seamless shopping experience optimized for mobile devices.
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Scope: Visual identity and website (E-commerce, built with Shopify)
Website: viktoriaaksnes.no
Year completed: 2018
Team: Stine Berg, Photo by Roberto Aguilar